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I designed the brand for the beauty studio "Lina Valencia," conceptualized around aspects such as luxury, expertise, sophistication, sobriety, femininity, minimalism, and delicacy.
Visual identity design
I also developed a style guide, which includes key graphic elements to express the concepts agreed upon with the client. The brand should communicate consistently as a high-end, very feminine brand, with Lina's expertise as a professional in the field as its backbone.
Character design
I also developed a style guide, which includes key graphic elements to express the concepts agreed upon with the client. The brand should communicate consistently as a high-end, very feminine brand, with Lina's expertise as a professional in the field as its backbone.
