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I designed the logo for Helbred, a company that wants to make healthy, home, and delicious food with no additives.
The brand should express the key features of its product such as warmth, closeness, natural, healthy, authentic, real, homemade, familiar, wealth and handmade.
Visual identity design
These concepts are represented through a traditional typography, without rigidity but with organic and free-flowing strokes that allow the spectator to perceive the brand as a warm and handmade one.
The iconography also strengthens the visual message.
The seasoning, the organic, and the natural, are conveyed clearly thanks to the combination between shapes and colors.
